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It’s time to let go of what you know about Mondeo Man, Ford and life itself. In a new marketing campaign, Ford of Britain is urging the nation to “Unlearn” by demonstrating that progression comes from abandoning preconceptions.

The campaign, which launches across out of home and digital media today, takes a surprising look at the familiar and shows just how far we can progress if we’re prepared to let go of limiting beliefs.

As part of the campaign, Ford is unveiling a new look with a bold change to its iconic script, which now sits outside of the blue oval logo with splashes of colour in place of the traditional white font. The new look will feature in all aspects of the brand campaign, including the TV commercial and banner advertising.

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