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The Ford EcoSport has took the Indian car market by storm - within just 17 days of its launch in the country, it has received an advanced bookings of more than 30,000 units. This is quite a mean feat, considering that Ford India sold just 75,500 cars during the last year. Industry experts are of a view that the reason cited for brilliant sales figures of the recently introduced EcoSport is its aggressive pricing.


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Expressing his views on this achievement, the President and Managing Director of Ford India,Joginder Singh was quoted as saying, “We had high expectations of the Ford EcoSport and the unabated response post the launch has been truly gratifying. Consumers are appreciating the value-for-money proposition that we are offering in the EcoSport's compelling and smart package. We thank our customers for their overwhelming response and appreciate their patience. The Ford India team is working closely with the suppliers at our Chennai facility to enhance output of the Ecosport to reduce the waiting period and to meet the high demand.”



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