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Ford has launched personalisation options for the EcoSport compact SUV in India. The company recently inaugurated a new facility, called the Vehicle Personalization Centre (VPC), for the same.
The bespoke personalization options offered under this banner will allow Ford EcoSport's new customers to customize their vehicles without compromising on quality, safety or vehicle warranties, Ford said.
Ford's newly opened VPC is located at the company's Chennai manufacturing facility in India. Spread over 35,000 square feet of area, the centre is said to be the first of its kind for Ford in the Asia-Pacific region.
At the initial stage, Ford will be offering customization options only on the best-selling car in its portfolio here, the EcoSport. Three different personalization packs are available on the EcoSport, which can be chosen by customers whilst placing the order for the car at the dealership. They are, Spare Wheel (cover) Pack for all variants of EcoSport, Alloys Pack that adds alloy wheels and rear-spoiler for the Ambiente and Trend trim models of the EcoSport, Sports Pack that offers rear-spoiler, LED scuff plate, roof cross-bar for Titanium and Titanium (O) trims.
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