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Bloggers in the music, fashion, food and sport industries will be able to borrow a Ford EcoSport SUV for six months, as part of a marketing campaign for the new car.
The bloggers will be expected to share their experience of the car on social media, with focus on Ford's new in-car connectivity system Ford SYNC with AppLink, which enables drivers to voice-activate apps from such providers as Spotify, Radioplayer and Audioteka while on the move.
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To support the launch of the car, Ford is arranging a huge music event, in Barcelona at at 21:00 CET on February 26. The gig will include performances by 10 aspiring European music artists including Mickael Miro, Nina Zilli, and Natalie McCool to name a few. The event will be live-streamed on the Ford Europe YouTube Channel. There will also be special “EcoSport Live!” events in each of the 10 countries throughout the year—the program includes local challenges and celebrity drives
“We're excited about ‘EcoSport Live!' because it puts our new EcoSport SUV and SYNC with AppLink in the hands of some of the most creative and socially connected people in Europe and they decide what they create and share,” said Roelant de Waard, vice president of marketing, sales and service, Ford of Europe. “A concert with 10 great up-and-coming new acts that is available to everyone online is a great way to kick off ‘EcoSport Live!'”



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Maybe thats's where the 100 limited edition cars for the UK have gone and why the delivery date is getting further and further away. Instead of trying to drum up more business they should deliver the ones that have been ordered
 
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