Yes, the price of the Ecosport is more competitive, and you get more SUV for your money.
Sounding like a sales guy there
That's why I bought mine, as even the basic trim spec is good (which I went for).
Though Ford were a bit miserable not having roof rails on the base model, but I added it as an extra.
As well as the spare tyre, which was another cost extra. But still, the overall cost was reasonable.