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I actually really like that. Trouble is the Kuga is really expensive now and if this is going to be priced even higher I suspect Ford will have a tough time selling it. The Audi Q5 and BMW X3 will be priced the same.
 

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We've got a Kuga as well as an ES and although I would like the price to come down, I think the pricing is comparable to other alternatives. The Juke and Mokka are both around the same price as the ES whereas the Honda CRV, X-Trail and RAV4 are similarly priced to the Kuga.

I love the look of the Edge and could easily be tempted when it's time to change from my Kuga.
 
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