The photo makes it even more of a mystery
I would guess it latches into a locking position when rotated, but what is it locking?
One other guess is that it is not for the Ecosport at all, and might be a piece off another car, and a salesman has just stuffed it out the way in the glovebox. I have had that in new cars, where extra stuff for other cars is dumped in the boot. Could be wrong though, and it is to do with the Ecosport. So hang on to it. Hope someone else on here has one and knows what to do with it LOL.