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Discussion Starter · #1 ·
There's nothing like a bit of controversy on a weekend...

How do you pronounce EcoSport? Is it Eco Sport (like Eco Boost) or Echo Sport? I know Ford are pronouncing it as Echo, but in that case shouldn't it have an 'h' in the name?

I think I might have given the game away with how we pronounce it, but what do you think?
 

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Discussion Starter · #3 ·
Why can't Ford spell? They did the same with the Ka, Kar, K A ...

E-coSport has a nicer ring to it, I think...
 

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Officially "from ford global branding it's pronounced echo sport" strange I know, but I say it as it's written! Maybe to distract from ecoboost?
 

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I pronounce it Eco as in Ecoboost.
I think its because they can't claim its Eco friendly in any way and would probably get sued for false advertising!
 
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